Episode 72 ft Hayley Blieden from The Australian Superfood Co
The importance of indigenous ingredients with Hayley from The Australian Superfood Co
Hayley is the founder, chief dietitian and Managing Director of The Australian Superfood Co (TASC). Prior to founding, TASC Hayley worked as a nutrition journalist and nutritionist at the North Melbourne Football Club. She has BSc in Dietetics and Nutrition (Monash) and an MBA (Deakin). Hayley founded The Australian Superfood Co. in 2015 after 2 years of research and product development. Two years later she completely transformed the business away from consumer foods into becoming a major supplier of native ingredients to food and beverage manufacturers and consumers in Australia and overseas. Hayley has juggled motherhood (she has 2 children under 4) and a rapidly growing business while keeping herself fit and healthy. In 2017 she won the Rising Star AusMumpreneur award and later that year won the inaugural Lions Den award at the Fine Foods Expo in Sydney.
In this podcast we talk about:
-How The Australian Superfood Co. started.
-Why she wanted to focus on indigenous ingredients and why it is important to her.
-Why the brand supports Red Dust Role Models.
-What Hayley believes the biggest growing market for the brand is and where she would like to take it.
Please find out more about the brand here:
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Meet your hosts:
Shaun de Vries
Co-Founder & Host