Meet the Founders
Who We Are
Industry veterans and long-time friends Shaun de Vries and Sash Fernando saw a gap in Australia’s hospitality industry. With a growing need to keep abreast of the latest trends and innovations, as well as the changing needs of consumers, it was clear our hospitality heroes could benefit from a stronger support network.
Principle of Hospitality (POH) is a unique platform where hospitality professionals can connect through storytelling and a love of good food.
POH is here to provide a fresh and relevant voice for the hospitality industry and foster a sense of community.
What We Offer
Industry learnings to help you build commercial acumen and learn about business plans, staffing, and marketing in your hospitality field of choice.
Industry Events
Sponsorship opportunities
Exposure for your business via our podcast, journal, and social media
Branded, marketing, and video content
Drive passion within the hospitality industry
Check out
Meet your team:
Shaun de Vries
Co-Founder & Host
Sash Fernando
Co-Founder & Creative Director
The Principle Team
Leon Kennedy
Host
Kay-Lene Tan
Host
Ash Ellis
Host
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