Meet the Founders

Who We Are

Industry veterans and long-time friends Shaun de Vries and Sash Fernando saw a gap in Australia’s hospitality industry. With a growing need to keep abreast of the latest trends and innovations, as well as the changing needs of consumers, it was clear our hospitality heroes could benefit from a stronger support network.

Principle of Hospitality (POH) is a unique platform where hospitality professionals can connect through storytelling and a love of good food. 

POH is here to provide a fresh and relevant voice for the hospitality industry and foster a sense of community.

What We Offer

Industry learnings to help you build commercial acumen and learn about business plans, staffing, and marketing in your hospitality field of choice.

Industry Events

Sponsorship opportunities

Exposure for your business via our podcast, journal, and social media

Branded, marketing, and video content

Drive passion within the hospitality industry

Check out

Meet your team:

Shaun de Vries

Co-Founder & Host

Sash Fernando

Co-Founder & Creative Director

The Principle Team
Leon Kennedy


Kay-Lene Tan


Ash Ellis


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