Episode 247 ft Beatrice and Daniel Pineda from Superchido and CDMX

Our guests this week are from the exciting Superchido and CDMX brands, both are authentic Mexican restaurants in Melbourne that are making waves for its delicious cuisine and unique brand story. Joining us are Daniel and Beatrice Pineda, two of the amazing people behind this innovative venture. Together, we’ll dive into the secrets of their culinary success, discuss the importance of diversity and leadership in their team, and explore the role of marketing and storytelling in creating a memorable dining experience.

In this podcast we discuss…

-Origins of Superchido: We start by discussing the inspiration behind Superchido, its unique dishes, and how it distinguishes itself from other Mexican restaurants in the region.

-Storytelling and Branding: Next, we talk about the crucial role of storytelling and branding for Superchido and how it connects with its audience.

-Diversity and Leadership: We then explore Superchido’s diverse team, its leadership style, and the experiences and challenges of managing a multicultural setup.

-Consumer Behavior and Inflation: We wrap up by discussing changes in consumer behavior amidst inflation and how Superchido adapts to continue attracting customers.

Please find our guest information here:

CDMX Website: https://www.cdmx.com.au/

CDMX Instagram: https://www.instagram.com/__cdmx/

Superchido Website: https://www.superchido.com.au/

Superchido Instagram: https://www.instagram.com/_superchido/

Please find us here at POH:

Website: https://principleofhospitality.com/

Instagram: https://www.instagram.com/principle_of_hospitality/

Mentioned in this episode:

Square POS 2

Hospo is all about connection – with your customers and your team. But what if your tools could also connect? That’s where Square comes in…
Square for Restaurants connects your front of house to your back of house. Your team to their schedules. And connects new revenue streams with your marketing – to reach new customers.
Whether you have one location or many, Square has everything your business needs to connect your vision to reality.
Website: https://squareup.com/au/en/point-of-sale/restaurants

Square POS 2

Hospo is all about connection – with your customers and your team. But what if your tools could also connect? That’s where Square comes in…
Square for Restaurants connects your front of house to your back of house. Your team to their schedules. And connects new revenue streams with your marketing – to reach new customers.
Whether you have one location or many, Square has everything your business needs to connect your vision to reality.
Website: https://squareup.com/au/en/point-of-sale/restaurants