Jets Langlands from La Marzocco as we discuss evolving a loved cafe brand with so much heritage
Founded in 1927 by Giuseppe and Bruno Bambi, La Marzocco had its beginnings in Florence, Italy. It is one of the most well-known coffee machine brands in the world and sets itself apart by being one of the most innovative, stylish and powerful machines..
Even today, highly specialized personnel supervise each stage in the production of every single machine, hand-crafted to order for each and every client.
So today I feel fortunate to sit down with the Group Marketing Manager La Marzocco Australia, Jets Langlands on this week’s podcast.
In this podcast we discuss:
-How she started out in the industry and get to love coffee.
-The definite love for the La Marzocco brand in the cafe industry.
-Her thoughts on automation in the industry, and what a barista look like in coming years.
-From a marketing standpoint, how she evolves a brand with so much heritage.
-How a brand that is so iconic like La Marzocco changing for the future.
Please find our guest information here:
Website: https://au.lamarzocco.com/ (https://au.lamarzocco.com/)
Instagram: https://www.instagram.com/lamarzoccoau/ (https://www.instagram.com/lamarzoccoau/)
Please find us here at POH:
Website: https://principleofhospitality.com/ (https://principleofhospitality.com/)
Instagram: https://www.instagram.com/principle_of_hospitality/ (https://www.instagram.com/principle_of_hospitality/)
Mentioned in this episode:
Free Brand Strategy Session with Principle Design
Principle Design is making brands happen in cafes, restaurants, bars, and venues by crafting experiences that give customers a reason to choose you.
They can help you deliver memorable culinary experiences through innovative design and authentic brand storytelling.
If your operation is in need of branding, a website, menu, coaster, uniform, signage or packaging design or even social media services, then Principle Design is your next contact.
For a limited time only, Principle Design is offering the POH community free brand strategy sessions! Visit our bio for more information.
https://principle-of-hospitality.captivate.fm/free-brand-strategy-session- (Principle Design)
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