Episode 202 ft Aniyo Rahebi and Catherine Hutchins from Good-Edi

Episode 202 ft Aniyo Rahebi and Catherine Hutchins from Good-Edi

Episode 202

We revisit the amazing work that Good-Edi has been doing post their launch in 2021

In this special episode, we revisit the brand Good-Edi with founders Aniyo and Catherine to discuss their success since we first talked with them in March 2021.

In this podcast we discuss:

-How the brand has gone since the last time we spoke in March 2021, including setting up the pilot plant and starting to sell products to the Australian market.

-Expanding the product range to events for corporates and also developing a dessert cup

-How the investment in the business went from the pre-launch forecast.

-The role of automation in the business and how that helped in the implementation of Good-Edi.

-How to pick the right people to listen to as you scale your business.

-If the product has changed much based on customer feedback in the beginning.

-The next stage for the business and the investment plans.

Please find our guest information here:

Website: https://good-edi.com/ (https://good-edi.com/)

Instagram: https://www.instagram.com/good_edi/ (https://www.instagram.com/good_edi/)

Please find us here at POH:

Website: https://principleofhospitality.com/ (https://principleofhospitality.com/)

Instagram: https://www.instagram.com/principle_of_hospitality/ (https://www.instagram.com/principle_of_hospitality/)

Thanks to our supporter for this season – https://www.payo.com.au/ (Payo)

Invite a mate and get $20 each when they use Payo – https://www.payo.com.au/share-earn/ (Mates Dates Link here)

Mentioned in this episode:

Fine Food Australia

Fine Food Australia is the leading trade event for the food industry.

Running for 36 years, the event has welcomed hundreds of food industry professionals from Australasia and beyond, through our show doors.


https://principle-of-hospitality.captivate.fm/https-finefoodaustralia-comau- (Fine Food Australia)

Meet your hosts:

Shaun de Vries

Co-Founder & Host