Making the hard calls for your brand to survive and thrive with Tim Christensen from Alma Group
“We actually signed a lease in Freshwater back in early 2016, with the landlord eventually turning around and explaining to us that Freshwater doesn’t want a Mexican restaurant, refunding our deposit and ripping up our lease.”
A trip to the Oaxaca region of Mexico ignited the spark inside Tim’s head which eventually lead to the birth of Alma and later St Alma.
“I was really able to explore that cuisine, and it kind of encouraged me to do a lot of research into what traditional Mexican food really was. And what I found just blew my mind. I started going deeper and deeper into the cuisine, and I soon understood it was just as rich and diverse as anything we’re trained in—any French or Italian, it just kept going.
“We saw a growing market in contemporary, casual, Mexican food, and a complete lack of competition and a hole in the market, especially on the Northern beaches in Sydney.”
Find out more about the Lightspeed x POH Series RAW here:
https://www.lightspeedhq.com.au/raw-hospitality-podcast-series/
Lightspeed Website: https://www.lightspeedhq.com.au/
POH Website: https://principleofhospitality.com/
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